Identity Design | Branding | Art Direction
The new 2016–17 season was special for RISD Cycling as it has grown since 7 years ago with more members than ever before with their strong bond with our partners competing in the varsity league. With RISD and Brown winning over to be the host the finale game of the championship, there was a need of promoting RISD Cycling team and the game.
As a creative director in the (re)branding team, I participated in the process of coming up with visual strategy, branding, art direction for photo shoot, and event marketing, etc.
Team: Chiyong Park, Brian Park Photography: Jon Gourlay